customer-journeys

Improve and streamline your CRM Customer Journey and Sales Processes

Walk Digital maps, connects and improves how customers move through your marketing, sales and service processes to improve conversions.

We map and streamline your process to better capture and qualify leads, design CRM pipelines, automate sales follow-up, build marketing nurture, improve customer onboarding and create retention, review and referral processes.

We also connect your CRM with your other systems so teams can work from one reliable source of customer data and one clear reporting dashboard.

How Can CRM Automation Improve Your Sales Process and Customer Journey?

A well planned automated customer journey connects the actions taken by your marketing, sales and customer service teams. Instead of relying on manual follow-up or disconnected systems.

Walk Digital can help you:

  • Map your customer journey
  • Connect lead sources to your CRM
  • Design sales pipelines
  • Automate lead assignment and follow-up
  • Build personalised nurture
  • Automate customer onboarding
  • Create retention, renewal and re-engagement workflows
  • Connect CRM, advertising and reporting systems
  • Build one reporting dashboard across your systems

We can audit, map, build and test your CRM processes, automations, integrations and reporting.

Having Worked With The World’s Top Brands, Our Australian Team Now Focuses On Your Growth

Our mission is to provide small to medium sized businesses access to high-level strategies and advanced marketing techniques that are typically reserved for top global brands.

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Results our Clients Have Achieved

Our goal is to add value at every stage of your growth. If we believe we can't help you, we'll be honest and offer advice on how to prepare for the next stage of your growth journey

718%

Increase in New Sales

718% increase in new sales through Google and Social Media advertising, personalised content, advanced ad optimisation, data-driven custom audiences, and a proven lead acquisition framework.

4,000%

Increase in Revenue

Achieved a 4,000% revenue increase by utilising Google and Social Media advertising, lead magnets, and creating an automated customer journey that delivered personalised messages at the perfect time.

800%

Increase in Email Database

A huge 800% increase in email database in just 6 months. Achieved by creating a series of engaging stories, Google and social media ads, and promotional offers to drive acquisition and user sharing.

"Walk Digital's expertise helped us to take a small side project to an Australia-wide business with millions of dollars in product sales in our first year."

Their focus on return on investment and expertise in social media and digital advertising is outstanding.

Kait
Kait

Owner & Founder
The Play Projects, Therapy At Home & The Play Way

"I would recommend Walk digital to anyone serious about growing their business."

The percentage increase in leads and sales was significant in the first month and kept getting better. Thanks again to the Walk Digital team.

Adam
Adam

Owner & Founder
Slab Culture

"Our database increased by over 800% and she created an online community of engaged fans."

Georgia was instrumental in introducing new marketing initiatives that increased our home entertainment revenue and profit.

Louisa
Louisa

Head of Sales
BBC Worldwide

Connecting Marketing, Sales, Service and Customer Data

How Can a Connected Customer Journey Increase Conversions?

Connect lead capture, sales follow-up, marketing nurture and customer service so each person receives the right action at the right stage.

This reduces missed leads, inconsistent follow-up and gaps between marketing and sales.

Can We Connect Your Systems Into One Source of Truth?

Yes. We connect your CRM with marketing, sales, ecommerce, booking, payment and service platforms.

This gives your teams a consistent customer record and reduces duplicated data and disconnected processes.

Can We Bring Your Reporting Into One Dashboard?

Yes. We can combine CRM, advertising, website, sales, ecommerce and customer service data into one reporting view.

Track lead sources, pipeline, conversions, revenue, retention and other key business outcomes in one place.

How Can AI Improve Your Customer Journey?

AI can help qualify leads, summarise interactions, identify intent, recommend follow-up and personalise communications.

We connect AI with your CRM data and workflows so it supports sales, marketing and customer service processes.

Get a Free 30-Minute Customer Journey & Sales Process Consultation

Tell us how leads currently enter your business, how your sales team follows them up and which CRM and marketing systems you use.

We will discuss the main gaps across your customer journey and recommend the most practical next step.

How Do We Improve the Journey From Lead to Advocate?

Lead Capture and Qualification

Lead Capture and Qualification

Connect leads from website forms, advertising leads, calls, downloads and bookings with the correct CRM process for qualification and assigning the right owner or next action.

Sales Pipeline and Follow-Up

Design clear pipeline stages that reflect how your business converts an enquiry into a customer. Automate tasks, reminders, notifications, meeting follow-up and sales tasks to increase your conversion rate.

Sales Pipeline and Follow-Up
Marketing Nurture and Personalisation

Marketing Nurture and Personalisation

Build welcome, education, sales-support and re-engagement communications based on each contact’s interests and activity supporting the sales process.

Customer Onboarding and Service

Streamline and automate customer communications, internal handovers, onboarding tasks, support processes and service follow-up after a sales for a more consistent customer experience.

Customer Onboarding and Service
Retention, Reviews and Referrals

Retention, Reviews and Referrals

Use customer activity, purchase history, service information and feedback to trigger renewals, repeat-purchase offers, re-engagement, satisfaction surveys, review requests and referrals.

What Is Customer Journey Mapping?

A well planned automated customer journey connects the actions taken by your marketing, sales and customer service teams. Instead of relying on manual follow-up or disconnected systems.CRM customer journey mapping documents how a person moves from their first interaction with your business through lead qualification, sales, onboarding, service, repeat purchase and advocacy.

We identify the systems, data, communications, decisions and team responsibilities required at each stage.

The completed journey map becomes the blueprint for your:

  • Lead-capture process
  • CRM data and lifecycle stages
  • Sales pipelines
  • Lead qualification and assignment
  • Marketing nurture
  • Sales follow-up
  • Customer onboarding
  • Service and support processes
  • Retention and repeat-purchase activity
  • Reviews and referrals
  • System integrations
  • AI-supported workflows
  • Reporting and dashboards

Is Your Customer Journey Losing Leads or Customers?

Common warning signs include slow follow-up, unclear sales stages, disconnected systems, duplicated data, inconsistent reporting and customers receiving irrelevant communications.

A CRM and customer journey audit can identify where people are being delayed, missed or moved into the wrong process.

Book a Free Strategy Chat

Get A Quick Quote or Learn More About Working Together?

Reach out to us with what you need help on, we’d love to hear from you.