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Google’s new AI Max feature in Search Ads personalises ad copy and landing pages based on user intent, using your existing site content. It improves relevance, boosts engagement, and cuts manual setup—early results show higher CTRs and lower costs.

ActiveCampaign’s new AI Prompt Block helps you build automations by simply typing what you want. It saves time, supports multilingual emails, and personalises workflows using contact data. No more dragging blocks—just describe the goal and AI creates the steps for you.

ActiveCampaign now lets Australian users send SMS without third-party tools. It is faster, cheaper and fully integrated. Set it up in five minutes and start using SMS to boost cart recovery, reminders and lead follow-ups.

Dark mode could be silently killing your email design. Most marketers don’t realise how many people view their emails in dark mode and assume their design would be ‘good enough’ with the setting enabled.

AI tools, SMS upgrades and smarter reporting. ActiveCampaign’s Spring update helps marketers automate faster, personalise deeper and manage conversations all in one place.

Still sending the same email to everyone? In 2025, that’s a fast track to the spam folder. Find out how smart automation and real-time personalisation are reshaping email marketing.