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Email open rates still matter in 2025, but improving them means more than just clever subject lines. Segment your list, set up your domain correctly, and use AI tools to send at the right time for each contact.

ActiveCampaign’s Fall 2025 keynote marked a major shift toward autonomous marketing. AI and agentic tools are now core features across all plans, with expanded omnichannel capabilities and deeper integration through Claude and MCP Server for smarter, more proactive campaigns.

HubSpot is powerful but pricey. Avoid paying for tools you don’t use by auditing your plan, cleaning up inactive contacts and asking for a discount. A quick review can save serious money.

Interactive emails like polls, quizzes and surveys boost engagement, reveal customer insights and help grow your database. They turn emails into two-way conversations that build stronger audience connections.

Google’s new AI Max feature in Search Ads personalises ad copy and landing pages based on user intent, using your existing site content. It improves relevance, boosts engagement, and cuts manual setup—early results show higher CTRs and lower costs.

ActiveCampaign’s new AI Prompt Block helps you build automations by simply typing what you want. It saves time, supports multilingual emails, and personalises workflows using contact data. No more dragging blocks—just describe the goal and AI creates the steps for you.