advertising-lead-acquisition

Increase new customer enquiries up to 600% With Our Proven Lead Acquisition Framework

Our growth strategies deliver more sales, better customer relationships with higher lifetime value and best of all you inspire loyalty and passionate advocacy.

Use messages that tell your customers what they want to see and hear that drive real action. The results are increased revenue, return on ad spend, increased basket sizes and loyal brand champions.

Client Results Using this Proven Formula

Client 1 - Kait

Kait had tried Facebook ads but wanted to attract more new customers. In the first 6 months we increased Kait’s sales 718% with a 4000% increase in revenue

Client 2 - Adam

Adam wanted more new customer sales. We delivered 39 new enquiries for Adam in our first month with a combined value of $351,000.

Client 3 - Michael

Michael wanted to attract new customers. He hadn’t done any advertising and wanted fast results. In our first month we delivered 86 new customer enquiries.

Client 4 - Beth

Beth wanted to increase new customers for invisalign and other smile transformation services. Our campaigns delivered up to 15 times more customers than their old campaigns.

"Walk Digital's expertise helped us to take a small side project to an Australia-wide business with millions of dollars in product sales in our first year."

Their focus on return on investment and expertise in social media and digital advertising is outstanding.

Kait
Kait

Owner & Founder
The Play Projects, Therapy At Home & The Play Way

"I would recommend Walk digital to anyone serious about growing their business."

The percentage increase in leads and sales was significant in the first month and kept getting better. Thanks again to the Walk Digital team.

Adam
Adam

Owner & Founder
Slab Culture

"Our database increased by over 800% and she created an online community of engaged fans."

Georgia was instrumental in introducing new marketing initiatives that increased our home entertainment revenue and profit.

Louisa
Louisa

Head of Sales
BBC Worldwide

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Our Process

We’re a specialist marketing agency with a proven formula that works every time - and best of all, we do it all for you.

  • 1Drive More Traffic To Your SiteWe drive more customers to your website at a lower cost using strict benchmarks to deliver high ROAS
  • 2Get More Enquiries
    We use a proven framework to convert more of this traffic to enquiries
  • 3Nurture & Delight to Close The Sale
    We map & build email customer journeys to nurture more enquiries into customers

Learn How Our Proven Framework Can Increase Your Customer Enquiries by Up to 600%

Get a complimentary 30-minute goal setting session designed to identify your current and future business goals and recommend the best automation tool to grow your revenue and customer lifetime value.

Want to know where your leads are really coming from?

Struggling to pinpoint where your best functions leads are coming from amidst a maze of aggregators? Investing your time and money without clear insights can feel like a shot in the dark.

Our solution simplifies the chaos, centralising all your leads in one place to show the % of leads from each source, so you can pinpoint exactly which channels deliver.

When data guides your decisions, increasing efficiency and profitability is easy.

Do you want to see your leads sources like this?

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Results our Clients Have Achieved

Our goal is to add value at every stage of your growth. If we believe we can't help you, we'll be honest and offer advice on how to prepare for the next stage of your growth journey

718%

Increase in New Sales

718% increase in new sales through Google and Social Media advertising, personalised content, advanced ad optimisation, data-driven custom audiences, and a proven lead acquisition framework.

4,000%

Increase in Revenue

Achieved a 4,000% revenue increase by utilising Google and Social Media advertising, lead magnets, and creating an automated customer journey that delivered personalised messages at the perfect time.

800%

Increase in Email Database

A huge 800% increase in email database in just 6 months. Achieved by creating a series of engaging stories, Google and social media ads, and promotional offers to drive acquisition and user sharing.

Having Worked With The World’s Top Brands, Our Australian Team Now Focuses On Small Business Growth

Our mission is to provide small to medium sized businesses access to high-level strategies and advanced marketing techniques that are typically reserved for top global brands.

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What Makes Us Different From Other Agencies?

Absolutely No lock-in contracts!

Our strategy-first approach allows you to choose between self-implementation or having it done for you by our expert team.

We Thrive in Challenging Industries

Our expertise comes from thriving in fiercely competitive industries, where we've successfully increased Return On Ad Spend year after year.

Direct Involvement from Founders

Our Founders are deeply involved in your business's success, ensuring you receive experienced & dedicated support. You’ll never be left with a junior.

Proven Revenue-Growth Strategies

We use proven strategies that have successfully taken companies from zero to one million in revenue. We strive to maximise the return on every dollar spent.

FAQ

How is Walk Digital different from other advertising agencies?

Walk Digital focuses on revenue growth across the entire customer journey, not just ad performance.

Key differences highlighted on the page:

  • No lock-in contracts, giving flexibility to scale or adjust
  • Strategy-first approach with the option to self-implement or have it managed
  • Direct involvement from founders, not junior account managers
  • Experience in competitive industries with consistent ROAS improvement
  • Proven strategies used to take businesses from zero to $1M+ revenue

This positions the service around outcomes and accountability, not just campaign execution.

How does Walk Digital improve advertising performance beyond just ads?

Performance improvements come from optimising the full funnel, not just traffic.

The approach includes:

  • Driving lower-cost, high-intent traffic through Google and social ads
  • Converting more visitors into enquiries using a structured framework
  • Building automated email journeys to turn enquiries into customers

This system increases conversion rates, customer value and overall return on ad spend.

What is included in a digital advertising and lead acquisition service?

Typically includes:

  • Strategy and channel planning
  • Campaign setup and management
  • Landing page recommendations
  • Tracking and reporting
  • Ongoing optimisation and testing
  • Creative and copy development are optional

Some agencies also include CRM and automation support to improve conversion after the lead is captured.

What types of Google Ads are best for lead acquisition?

Google Ads captures high-intent demand from people actively searching.

Key campaign types:

  • Search Ads – Target users searching for your service (e.g. “CRM agency Sydney”). Best for high-intent leads.
  • Performance Max – Uses automation across Search, Display, YouTube and Gmail. Good for scaling with full-funnel coverage.
  • Display Ads – Banner ads across websites. Used for awareness and retargeting.
  • YouTube Ads – Video ads to build trust and educate before conversion.
  • Discovery Ads – Native ads across Google feeds (YouTube, Gmail, Discover). Useful for mid-funnel engagement.

Best use case: Capture demand and convert users already looking for a solution.

What types of Meta Ads (Facebook & Instagram) are best for lead acquisition?

Meta Ads are effective for creating demand and retargeting users.

Key campaign types:

  • Lead Form Ads – In-platform forms for quick enquiries. Lower friction, higher volume.
  • Conversion Ads (Website) – Send traffic to landing pages for higher-quality leads.
  • Retargeting Ads – Re-engage users who visited your site or interacted with your brand.
  • Video Ads – Build awareness and educate users before conversion.
  • Carousel & Image Ads – Showcase offers, services or case studies clearly.

Best use case: Generate demand, nurture interest and convert warmer audiences.

What role does TikTok Ads play in lead acquisition?

TikTok is primarily a top-of-funnel and creative-driven channel.

Key formats:

  • In-Feed Video Ads - Native-style content that blends into user feeds
  • Lead Gen Ads - In-app forms similar to Meta
  • Spark Ads - Boost organic or creator content for credibility

Best use case: Low-cost reach, awareness and feeding retargeting audiences.

How should these platforms work together?

A strong lead acquisition strategy uses each platform for a specific role:

  • Google Ads - Capture high-intent demand
  • Meta Ads - Create demand and retarget users
  • TikTok Ads - Drive awareness and build new audiences

This combination allows you to:

  • Capture users ready to convert
  • Nurture users who need more time
  • Scale efficiently across the full funnel

Which platforms are best for ecommerce advertising?

Ecommerce performance comes from combining high-intent and discovery channels.

The core platform mix:

  • Google Ads → Capture buyers actively searching for products
  • Meta Ads (Facebook & Instagram) → Drive discovery and retargeting
  • TikTok Ads → Scale awareness and reach new audiences at lower cost

Each platform plays a different role in driving revenue.

What types of Google Ads work best for ecommerce?

Google is the strongest channel for high-intent purchases.

Key campaign types:

  • Shopping Ads (Standard & Performance Max)
    Show products with price and image directly in search results.
    Best for capturing ready-to-buy users.
  • Search Ads (Branded & Non-Branded)
    Capture demand for your brand and product-specific searches.
    Useful for high-converting keywords.
  • Performance Max (PMax)
    Runs across all Google inventory using your product feed.
    Best for scaling once data is established.
  • Display & YouTube (Retargeting)
    Bring users back after they view products but don’t purchase.

Best use case: Converting high-intent traffic into purchases.

What types of Meta Ads work best for ecommerce?

Meta is critical for both acquisition and retargeting.

Key campaign types:

  • Advantage+ Shopping Campaigns (ASC)
    Automated campaigns using your product catalogue.
    Strong for scaling ecommerce revenue.
  • Catalogue Sales Ads (Dynamic Product Ads)
    Show users the exact products they viewed or similar items. High-performing for retargeting.
  • Conversion Ads (Website Purchases)
    Drive traffic to product pages or collections.
    Best for cold and warm audiences.
  • Video & UGC Ads
    Demonstrate product use and build trust.Strong for increasing conversion rates.

Best use case: Creating demand and converting returning visitors.

What types of TikTok Ads work best for ecommerce?

TikTok is a creative-first platform that drives discovery.

Key campaign types:

  • In-Feed Video Ads
    Native-style content showcasing products in use.
    Best for capturing attention and engagement.
  • Spark Ads
    Boost organic or creator content.
    Builds trust and improves performance.
  • Catalogue Ads (where available)
    Product-based ads similar to Meta dynamic ads.

Best use case: Driving awareness and feeding retargeting audiences.

Which platform drives the best return on ad spend (ROAS)?

There is no single best platform; performance depends on role:

  • Highest intent: Google Shopping & Search
  • Best for retargeting: Meta dynamic ads
  • Lowest CPM / scaling reach: TikTok

The strongest ecommerce results come from combining these, not relying on one.

How do you improve conversion rates from ads?

Conversion rates improve when the full journey is optimised, not just the ad.Key areas include:

  • Clear and relevant ad messaging
  • Fast, focused landing pages
  • Strong call-to-actions
  • Lead forms that reduce friction
  • Ongoing A/B testing

Improvements usually come from small, consistent changes across the funnel.

How long does it take to see results from paid ads?

Meaningful performance insights typically take 2-8 weeks.

This allows time for:

  • Platform learning phases
  • Testing different audiences and creatives
  • Refining campaigns based on real data

Consistent optimisation is required for sustained growth.

How much should I spend on digital advertising?

Budget depends on your industry, competition and goals.

A practical approach is to:

  • Start with a test budget
  • Identify cost per lead and conversion rate
  • Scale spend once performance is proven

The focus should be on return on investment, not just spend level.

Do I need landing pages or can I send traffic to my website?

Dedicated landing pages usually perform better than general website pages for driving higher conversions.

They are designed to:

  • Match the ad message 
  • Focus on one action
  • Reduce distractions

This improves conversion rates and lowers cost per lead.

How do you track leads and measure performance?

Lead tracking is set up using tools such as:

  • Conversion tracking (Google, Meta)
  • CRM integrations (e.g. HubSpot, ActiveCampaign, Klaviyo)
  • Analytics platforms (e.g. GA4)

This allows full visibility from click to lead to sale.

What role does automation play in lead acquisition?

Automation helps convert more leads after they come in.

This includes:

  • Instant follow-up emails and SMS
  • Lead nurturing sequences
  • Segmentation based on behaviour

Without automation, many leads are lost after the first interaction.

Why are my current ads not generating results?

Common reasons include:

  • Poor targeting
  • Weak or unclear messaging
  • Low-converting landing pages
  • No follow-up system
  • Lack of testing and optimisation

Fixing performance usually requires reviewing the full funnel, not just the ads.

What platforms are best for ecommerce advertising?

Most ecommerce brands use a combination of:

  • Google Ads (Shopping and Search for high intent buyers)
  • Meta Ads (Facebook and Instagram for discovery and retargeting)
  • TikTok Ads (for reach, content-driven discovery and lower-cost traffic)

A multi-channel approach captures both intent-driven and impulse purchases.

How do you scale ecommerce advertising profitably?

Scaling ecommerce campaigns involves increasing spend while maintaining or improving return on ad spend (ROAS).

This is done by:

  • Expanding high-performing audiences
  • Increasing budget on proven campaigns
  • Testing new creatives and offers
  • Improving backend metrics like conversion rate and average order value

Sustainable scaling depends on strong data, not just increasing budget.

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Google Ads, Facebook and Instagram Ads - Done For You

Social media & Google ads if set up in a certain way can drive huge results! We focus on achieving the highest conversion at the lowest cost. Creating compelling content and targeted ads to reach the right people at the right time. From top funnel targeting to re-targeting and lookalikes, we craft strategies to maximise conversions. We work closely with the team at Google & Meta here in Australia to maximise your ROI and have achieved over 700% increase in sales for clients. Our expertise ensures your ads are perfectly timed and targeted to convert sales.

Set Up Lead Nurture Email Sequences to Turn Enquiries into Customers

63% Of Companies That Are Outgrowing Their Competitors Use Marketing Automation And Some Of Our Clients Have Seen Conversion Rates Of 50%. With a little help from automaton CRM technology such as ActiveCampaign, Klaviyo, Hubspot, Infusionsoft, Ontraport or even Mailchimp, you can automate the lead nurture process and provide more personalised customer service in a fraction of the time you could with a whole sales team of people.

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Initial purchase nurture series

Over 90% of your visitors aren’t ready to buy. A well designed welcome email series is 3 times more effective at driving sales than normal newsletters or product emails, The key is to incentivise their first purchase.

Email people who repeatedly view a product

At this point they are ready to buy! You can track this with automation and send an email to motivate them with a message that the item is running low on stock, or with a shipping offer, code or discount.

Automate a review request email

Positive reviews help drive potential new customers to purchase. Almost 90% of shoppers trust product reviews as much as they trust a personal friend's recommendations. Automation is key here and means that it will all happen for you.

Automated appreciation emails

Following up is a classic because it works. It lets your customers know that you appreciate their business. By keeping the tone personal  you can inspire your customer to be a brand champion, which is essential for growing businesses.

Automated repeat purchase emails

Encourage customers to return for a repeat purchase. You can motivate return visits by sending a personalised automated email series with product recommendations, complemetary products or personalised sale products to entice them back.

Reward and delight your VIP customers

Delight valuable customers to turn them into brand champions who tell their friends and family how great you are. Set a target for a number of purchases or customer lifetime value and trigger a delight email with an unexpected gift or reward.

Re-engagement Emails

To achieve sustained growth you need to activate your database. Re-engage dormant subscribers by creating a win-back sequence. It could be a big discount on a product category they have engaged with or a cool competition. Just remember the subject line is critical.

Add free shipping incentive

This is a classic and always a winner for increasing the basket size and the order value. So much so that you may already be utilizing this strategy. If not, we’d recommend adding it to your store ASAP.

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