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ActiveCampaign now lets Australian users send SMS without third-party tools. It is faster, cheaper and fully integrated. Set it up in five minutes and start using SMS to boost cart recovery, reminders and lead follow-ups.

Dark mode could be silently killing your email design. Most marketers don’t realise how many people view their emails in dark mode and assume their design would be ‘good enough’ with the setting enabled.

AI tools, SMS upgrades and smarter reporting. ActiveCampaign’s Spring update helps marketers automate faster, personalise deeper and manage conversations all in one place.

Still sending the same email to everyone? In 2025, that’s a fast track to the spam folder. Find out how smart automation and real-time personalisation are reshaping email marketing.

Do you think your brand font is fine for email? Think again. If your email layout breaks or your beautiful design looks off on mobile, your font might be the problem. This article explains: Your brand font could be ruining your marketing emails. Most email clients won't be able to even display it! How to avoid broken layouts and poor readability

Assess if your current CRM is fully utilized before switching. If necessary, clean data, plan the migration, and train your team for a smoother transition.