Shopify + Klaviyo: The Secret Sauce for Personalising Your Customer Journey at Scale

Personalised campaigns convert up to 15× better than generic emails

If you're running a Shopify store and still sending the same generic emails to everyone on your list, you're leaving serious money on the table. 

The difference between sending generic campaigns and delivering personalised experiences could be the difference between a 2% conversion rate and a 30% one. And for Australian SMEs trying to compete with the bigger online brands, personalisation isn't a luxury anymore: it's survival. 

That's where the Shopify to Klaviyo integration becomes a super powerful tool. When these two platforms work together, you get something most small businesses dream about: the ability to treat every customer like your only customer, without hiring a large marketing team.

What You'll Learn in This Article

• Why unified customer data is the foundation of personalisation that actually converts
• How to automate customer journeys that feel human (not robotic)
• The segmentation strategies that turn browsers into buyers and buyers into repeat customers
• How a Klaviyo partner agency can help you piece it all together

Why Most SMEs Struggle with Personalisation 

Most small business owners know they should be personalising their marketing. 

The challenge is being time poor and that their data lives in different places. Shopify has the purchase history and their emails are in a separate list. Google Analytics has the browsing data. And nobody has the time to manually connect the dots.

So they send the same email to a regular customer and someone who has not purchased in 6 months. They recommend products that customers already own. They blast promotions to people who just purchased at full price.  

This is because their customer data is not synced between their different platforms.

The Power of Unified Customer Data 

This is where the Shopify Klaviyo integration changes the game completely. 

The moment you connect Klaviyo to your Shopify store, something magical happens: every customer interaction flows into one unified profile. Viewed products, abandoned carts, product views, purchase history, email opens, SMS clicks. everything. 

Klaviyo doesn't just sync your order data: it tracks customer behaviors in real-time. When someone browses your new arrivals page at 2am, Klaviyo knows. When they add three items to cart but only buy one, Klaviyo knows. When they open your email but don't click, Klaviyo knows. 

This connected tech stack lets you show up at exactly the right moment with exactly the right message. 

Personalisation That Actually Works 

With the right setup, personalisation happens automatically, 24/7, while you sleep. Forget the boring "Thanks for subscribing" email. With Shopify data flowing into Klaviyo, your welcome series can adapt based on how someone arrived. 

Did they subscribe after browsing your best-sellers? Show them your top 5 products in the welcome flow. Did they come from an Instagram ad about a specific collection? Lead with that collection in email one. 

With clients we work with we have seen conversion rates jump 50% after implementing behavioral triggers instead of generic time delays. Same emails. Same offer. Different targeting.

Abandoned Cart Recovery That Doesn't Annoy 

Everyone knows about abandoned cart emails. But most people do them wrong. 

The Shopify Klaviyo integration lets you see what's actually in the cart, which means you can reference specific products by name, show images, and even adjust your messaging based on cart value. 

A $50 cart gets a gentle reminder. A $500 cart might get a phone call from your team. Klaviyo can trigger both automatically. 

Post-Purchase Flows That Build Loyalty 

The sale isn't the end of the customer journey: it's the beginning of the profitable part. 

Klaviyo's post-purchase automation uses Shopify data to recommend complementary products based on what someone just bought. Running shoes? Here's a sock bundle. Bought a camera? Here are lens recommendations.

But it goes deeper than that. You can segment by product category, purchase frequency, or total spend to deliver different experiences: 

• First-time buyers get education content and a second-purchase incentive 
• Repeat customers get early access to new arrivals 
• High-value customers get VIP treatment and exclusive offers 

This is the B2C marketing strategy that turns one-time shoppers into lifetime customers. And it happens automatically. 

Beyond Email: SMS and WhatsApp 

Here's something most Shopify owners don't realise: Klaviyo isn't just an email platform anymore. 

The same unified customer data that powers your email campaigns can now power SMS and WhatsApp messages too. Same triggers. Same segmentation. Different channels. 

And Australians love SMS. We have one of the highest SMS engagement rates in the world. An abandoned cart SMS gets opened 98% of the time. Much higher than email. 

The beauty of the Shopify Klaviyo integration is that you can create omnichannel flows: email at hour 1, SMS at hour 4, WhatsApp at day 2. Each message builds on the last, and Klaviyo automatically stops the sequence if someone converts.

How a Klaviyo Partner Can Make This Work for You 

Klaviyo is a powerful tool. But the setup can be a bit tricky if you are not tech savvy. 

At Walk Digital, we don't just "set up Klaviyo." We map your entire customer journey strategy around the data your Shopify store is already collecting. 

We map out: 

• Which flows your business actually needs (not generic templates) 
• How to segment based on your specific product catalog and customer behavior • What messages to send when, and through which channel 
• How to integrate with the rest of your tech stack

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In 2026, the businesses that will win aren't the ones with the biggest budgets: they're the ones that know their customers best.

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Need help getting started?

If you're emails are not converting at the level they should be, we can help.

Book a call with us and we can give you some advice on how to get started.