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Struggling with low email engagement? ❌ Common mistakes like weak subject lines, poor segmentation and lack of mobile optimisation can tank your campaign. 🎯 Here's how to fix them.

Choosing the Right CRM for Your Business: ActiveCampaign, Klaviyo, or HubSpot. Selecting the right CRM depends on your business’s goals and industry needs.

Learn how mapping your customer journey boosts customer experiences and drives growth. Key benefits include better personalization, higher conversions, improved retention, optimized marketing spend, and enhanced satisfaction. Start with simple tools or join our workshops to maximize ROI and loyalty.

A well-structured landing page is key to driving conversions in advertising campaigns. Elements like a clear call-to-action, logical content flow, mobile optimization, and trust signals enhance user experience, while common pitfalls include overwhelming text or inconsistent messaging.

As the landscape of digital advertising shifts with the phasing out of third-party cookies, prioritising robust first-party data collection strategies has become essential.

What is the impact of this move? Ads become more expensive due to the increased difficulty of targeting potential customers, resulting in higher costs to achieve the same level of consumer engagement. It also makes it harder to measure success.