Email marketing remains one of the most effective digital marketing strategies, delivering high ROI when done correctly.
However, many businesses struggle with underperforming campaigns that fail to generate leads, drive engagement, or increase conversions.
Your subject line is the first thing your audience sees, and if it doesn’t grab attention immediately, your email won’t be opened. Generic, vague, or overly sales-driven subject lines often get ignored or marked as spam.
Sending the same email to your entire list is a surefire way to get low engagement and high unsubscribe rates. Different audience segments have different interests and pain points.
Good first party data capture and tracking strategies will help you gather the right types of information about database allowing you to match your email content to your database’s interest
If every email you send is a sales pitch, your audience will tune out. People engage with emails that provide value, not just promotional messages.
More than 60% of emails are opened on mobile devices. If your emails aren’t mobile-friendly, they’ll be difficult to read, leading to higher bounce rates and lower engagement.
If you’re not tracking key email metrics, you’re flying blind. Without data-driven insights, it’s impossible to improve performance.
One last tip not in the top 5 but worth a mention is to make sure the CRM you send from is authenticated and verified to send from your email domain. If you don't, google and outlook will most likely send you straight to the spam folder.
If your email marketing campaigns aren’t delivering results, it’s time to assess where things might be going wrong.
By refining your subject lines, segmenting your audience, providing value-driven content, optimising for mobile, and using data to make informed decisions, you’ll improve engagement and increase conversions.