New Features to ActiveCampaign in 2025!

2-Way Conversations Inbox, AI Segmentation, AI Automation, New Reporting + More

ActiveCampaign’s latest product update isn’t just about new features, it’s about changing the way marketers work. Their Spring 2025 keynote introduced a wave of AI-driven updates aimed at saving time, improving message relevance, and giving you better campaign results without extra hands on deck. There was also some exciting updates in the messaging space 

Here’s a quick breakdown of what’s new:

1. Native SMS Back for Australian Customers

After dropping support for Australian numbers a few years ago ActiveCampaign has re-introduced native support for Australian numbers for both broadcast and automated messages. This will mean you will no longer require a third party tool to manage your SMS.

2. AI Agents to Speed Up the Day-to-Day

Twelve new AI agents help with everything from writing emails to segmenting your audience. Some standout additions:

AI Brand Kit:

Applies your colours, fonts and branding automatically to email templates. This will speed up the time it takes to set up your account

AI Suggested Segments:

Helps find customer groups with high conversion potential based on your current data.

AI Automation Agent:

Recommends or creates automations based on your goals and current set up.

3. New Messaging Conversations Inbox: WhatsApp + Smarter SMS

The Conversations Inbox now supports real-time, two-way messaging, meaning you can both receive and reply to messages within the same unified thread.

With the Hilos acquisition, WhatsApp is now part of ActiveCampaign’s automation option ideal if you're targeting users across global or mobile-first markets. 

For SMS, there are new features too:

• AI-generated content suggestions
• Dedicated number registration
• A two-way conversational inbox is coming soon
  

4. Better Reporting and Real-Time Insights

They’re making improvement in reporting via the Goals Dashboard that shows campaign progress against your objectives and recommends adjustments based on performance. 

SMS marketing now includes aggregate performance reports and centralised variable management to cut down manual admin.

5. New Tools Coming Soon

AI Translations:

Tailor content to a contact’s preferred language without duplicate emails

Prompt Block:

Drop AI-powered tasks like text summaries or sentiment detection into any automation

Wix Integration:

Real-time sync between Wix and ActiveCampaign to streamline eCommerce automations

Final Thought

This release is more than a cosmetic update, it shows how ActiveCampaign is pushing toward truly omnichannel, goal-driven marketing. With AI now taking over tasks that were once a drain on time, marketers can focus on strategy, not setup.

Need help implementing any of these features or planning an automation workflow around them?
 

Let’s chat. We can help you get more out of your ActiveCampaign setup with less effort.