New ActiveCampaign AI Tool Use the New AI Prompt Block to build & personalise Automations

Take the manual work out of building automations

Automation is one of the most powerful tools in your digital marketing toolkit but planning complex flows can still feel intimidating, especially when you're staring at a blank screen.

That’s where ActiveCampaign’s new AI Prompt Block comes in.

Describe what you want to happen in plain language and ActiveCampaign generates automation steps for you. 

Whether you're sending multilingual emails, personalising experiences based on contact data, or simply speeding up the setup process, this tool is designed to help marketers get things done faster and smarter.

We’ll show you how it works, how to access it, and why it’s a game-changer for teams looking to move faster without losing control.

What is ActiveCampaign’s AI Prompt Block for Automations?

The AI Prompt Block is a new feature inside ActiveCampaign’s automation builder that lets you generate steps by typing in a simple instruction. It uses AI to translate your idea like “send a follow-up email in Spanish if the user left positive feedback” into an actual automated workflow.

This reduces setup time and lets users focus more on strategy than on building logic from scratch.

Real-World Examples of How It Works

1. Summarise Feedback Automatically

If users submit open-ended feedback, you can ask the AI Prompt block to summarise those into key insights and trigger follow-up emails accordingly.

2. Translate Emails at Scale

Use the Prompt Block to auto-translate key campaign messages based on each contact’s language field. No copy-pasting needed. One client used the Prompt Block to generate multilingual emails and saved hours per campaign in translation and content entry.

📸 Image Example: Translate Block Setup

3. Auto-Categorise Contacts

Want to segment people into different campaigns based on how they engage? The AI can categorise contacts based on action, behaviour, feedback and more automatically.

4. Create Content On-the-Fly

From email drafts to SMS replies, the AI can generate content ideas based on your goals, so you’re not starting from scratch every time.

Why Would You Want to Set up AI in Automations?

1. Saves Time on Setup

Instead of dragging blocks and configuring every step manually, you can type your request and let AI do the first draft. This means less time clicking and more time refining.

2. Boosts Personalisation

The AI can create tailored actions based on user data, like names, languages, or purchase behaviour making your marketing feel 1:1 without manually setting every condition.

3. Supports Translations

Need to send messages in multiple languages? The Prompt Block includes a translation feature that turns a single message into multiple language variations based on contact language tags.

📸 Image Example: Prompt Block Actions Menu

📸 Image Example: Language Translation Options in Action

How to get the best results:

• Start with clear, specific instructions. e.g., “Send an email in Spanish if the contact’s feedback is positive.”
• Combine AI actions with filters and personalisation tags to fine-tune your automation.
• Run initial test contacts through the automation with various personalisations to test responses  before rolling out to your audience
• Compare conversion rates of automations pre-AI and Post AI to monitor results
  

Whether you're a marketer juggling multiple campaigns or a business owner trying to streamline your follow-ups, the AI Prompt Block is a powerful new way to save time and simplify workflows. It puts automation into plain language literally.

What next?

👋 If you're keen to give it a go, reach out to ActiveCampaign to get it switched on or reach out to us and we can help.

Book a call