How to Use SMS in ActiveCampaign Without Third-Party Tools

If you're an Australian business using ActiveCampaign, there's exciting news SMS just got simpler. You can now send SMS messages directly within ActiveCampaign without using external tools. 

This long-awaited update brings ease, speed, and integration to your marketing efforts.

In this article, we’ll explain why this change matters, how it works, and what it means for your campaigns. 

Plus, we’ll show you how to get started in under five minutes.

What Is Native SMS in ActiveCampaign?

Native SMS in ActiveCampaign is a built-in feature that allows users to send automated or one-off SMS messages without needing third-party integrations. Available for Australian users, this tool can be switched on as an add-on from within your account, starting at $32/month.

This streamlined feature makes it easier to reach customers via text without extra setup.

Why Is Native SMS Important?

Here’s why this matters for Australian businesses:

Faster Setup:

You don’t need to integrate with SMS/MMS third-party platforms

Improved Campaign Flow:

SMS is now just another step in your automation map

Time Saving:

No jumping between tools - Create, send, and track SMS from one place

Cost-Effective:

Plans start at $32/month with easy top-ups

According to ActiveCampaign, SMS open rates can be as high as 98%, making it one of the most effective ways to reach your audience.

How to Turn On Native SMS in ActiveCampaign in 5 minutes

Enable the add-on in just a few clicks:

1. Have the Admin log in to your ActiveCampaign account

2. Navigate to Settings > SMS

3. Choose the plan starting at $32/month

4. Top up credits as needed for larger campaigns

5. Start adding SMS directly to your automations or campaigns

Real Examples of How This Applies

1. Cart Abandonment:

A simple SMS reminder sent 2 hours after cart abandonment boosted one client’s recovery rate significantly

2. Appointment Reminders:

For service businesses, automated SMS helps to reduce  no-shows 

3. Flash Sale Alerts:

Retail clients now trigger instant SMS notifications alongside email promotions

4. Lead Follow-up:

Sales reps use SMS automations to follow up with hot leads in real-time

Tips to Make the Most of SMS

• The character limit of 160 characters needs to include your URL if you have one
• Combine with email for layered outreach SMS for urgency, email for detail
• Add SMS consent to your marketing opt-ins

Whether you want to recover abandoned carts, send reminders, or close leads faster, SMS should now be part of your toolkit.

Need help activating SMS or building high-converting automations?

Get in touch with Walk Digital. We’re certified ActiveCampaign experts who can help you set up SMS, map and automate your customer journey. No tech headaches, just results.

Contact us now