Love HubSpot But Hate How Pricey it Gets?

You’re not the only one. HubSpot is an incredible CRM. It’s flexible, packed with functionality, and can be a game-changer for most businesses. 

But HubSpot can also get very expensive, very quickly.

With so many modules, plans, and pricing levels, it’s easy to get confused or worse, to end up paying for tools you don’t even use.

How to keep Your Hubspot Costs From Continuing to Rise

The good news is, keeping your HubSpot costs under control isn’t complicated. It comes down to a few simple steps that make sure you’re only paying for what you actually need.

1. Start with an Audit

The first step is to look at what you’re currently paying for and compare it to what you’re actually using.

For Example:

• If you’re paying for the Sales Hub, make sure your team is using Sales.
• If you’ve got the Operations Hub, check that Operations is being used.

List out the tools your team touches every week and cross-check that against your HubSpot plan. This alone often reveals things you can trim.

2. Track Your Contacts

Like most CRMs, HubSpot charges based on the number of marketable contacts in your database. 

The Problem:

Many businesses are paying for people who haven’t engaged in months or even years.

The Solution:

Set up an automation that checks for contacts who haven’t engaged in 12 months. Try re-engaging them with one last campaign. If they don’t respond, move them to an unsubscribed list. That way, you’re not paying for contacts who aren’t opening your emails anyway.

3. Don’t Forget to Ask for a Discount

This one’s simple but often overlooked: ask Hubspot for a discount. 

HubSpot’s support team is excellent, and if you’ve been a customer for a while or your costs have been climbing as your database grows, it doesn’t hurt to reach out. Many businesses find that a quick call or email can shave money off their bill.

Keep It Simple

Managing HubSpot costs doesn’t have to be complicated. The key is to:

• Audit your modules regularly
• Clean up disengaged contacts
• Cross-check your plan with your actual usage
• Ask for discounts when costs go up

HubSpot is a powerful platform but only if you’re using what you’re paying for. By keeping a close eye on your modules, your contacts, and your plan, you can make sure HubSpot stays a smart investment for your business, not a growing expense.

And if you’re not sure where to start, a quick audit of your CRM is the best first step. It could save you a lot more than you think.

What next?

If you need help, just reach out. I am always happy to have a chat and provide what advice I can.

📅 Book a call