09
November
,
2023
•
Chris Walker
A vital update that needs your attention, especially if email marketing is part of your business strategy.
Starting February, Google and Yahoo are tightening the reins on email deliverability. If your business sends out email campaigns of 5000 or more emails at a time you must ensure that your email domain is authenticated.
This authentication is like a digital handshake between your Customer Relationship Management (CRM) system and your email domain—it's your business's online address. Without this, your meticulously crafted emails could end up in the spam folder, unseen by your customers.
The technical side involves adding a script to your domain. For those using platforms like ActiveCampaign, it’s a matter of a few clicks:
Navigate to 'Settings' and select 'Advanced'.
Look for 'Authentication' options.
Change the default setting to manage your email authentication.
And then Add the given pieces of code to your email domain (DNS). If this seems daunting or you're not familiar with DNS , don't worry your web developer can handle it. Just forward them the information.
Act before February to ensure your email campaigns continue to land in your customers' inboxes.
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Chris Walker has helped companies find the right digital solutions to achieve their business goals for more than 15 years and has worked with almost all the key digital platforms across the whole space.
He is a Meta and Google Ads Expert, as well as a certified ActiveCampaign Consultant and klaviyo partner. He has a broad range of experience including digital strategy, content creation, strategic partnerships, marketing automation and digital advertising. He has helped businesses redesign their customer journey and content, resulting in increased sales and conversion and drive more traffic.
